Not all keywords are global, in fact sometimes probably the most valuable keywords are the local ones that will get the brick and mortar business more interest and conversions from customers in your town. More people are using the internet to locate local businesses over antiquated methods just like the phonebook than in the past and this trend will only continue, so if you have a local company you would like to get off the ground then concentrate on your local Search engine optimization strategy.
What exactly is Local SEO?
Local search engine optimization refers to obtaining a typically small business to rank specifically in the SERPs for their region. This really is generally easier to do than ranking for global terms that makes sense because local SEO revolves around local keyphrases that are essentially just very specific long tail keywords which consequently have very little competition.local search engine optimization.
Instead of going against hundreds, thousands, or potentially millions of other sites which can be targeting your keywords, you’re likely only going against a little handful and over likely the competition know a great deal less than one does about ranking searching engines, particularly local SEO. Lets cover some local search engine optimization tips.
Local SEO Tips
First, understand which local SEO keywords to focus on. This doesn’t mean ranking for your own personel brand related keywords. If someone searches to them then they’ll find you and also you’re in good condition. Instead you need to target local keywords in your on / off page SEO. I’ll perform a more complete write up on choosing local SEO keywords next week, but the gist of local keywords is to qualify the keywords you’re already seeking to target together with your geographic terms whether it’s a city, state, country, region, etc.
Now let’s enter into the local SEO tips.
At Your Location Local SEO
Posting Your Address for your Site – This really is one of the first things you want to do. Ideally you have a physical address as this helps the local SEO efforts immensely. Use it on the footer of each and every page if possible and set it in a page or 2 of your Google Fluff pages.
Google Fluff – Your Google fluff pages will be the “About”, “Contact”, and other informational pages since they relate to your site and business which Google wants to see. This ought to be a part of local or global SEO but getting your fluff pages can place you ahead of competitors who don’t get them and as just mentioned, these pages will also be nice to accommodate your address and any additional information you’d anticipate to find to get a small business like hours or perhaps a phone number.
IP Source – Make certain your website is hosted inside the country where your enterprise is. This might look after itself for most webmasters however for some they find cheaper, seemingly more appealing hosting options in other countries. Seems strange to Google when they see you’re seeking to rank for London based keywords but your website is hosted in America. While you’re doing that, grab a passionate IP if possible to make sure that you’re not sharing with any potentially spammy or penalized sites. It costs more but may be worth it because i outline in hosting and SEO.
Keywords – I really alluded to this particular but place the local keywords inside the title tags, meta descriptions, H1/H2, target one keyword per page or article; all basic SEO stuff basically but tailored with your local keywords. Start using these and LSI keywords sparingly when pointing back to your site from another site.
Google Authorship – Google Authorship is useful in global SEO and also moreso in local SEO as most of your competition is definitely not doing exactly the same. Get your picture inside the SERPs with Google Authorship and boost your authority.
Off Site Local SEO
Social Networking Sites – Obtain your business and address on Google , Google Places, Facebook, Twitter, Bing Local, 4Square, Wikimapia, LinkedIn, and Yelp, and interact where one can with each network.
Directories – Submit your small business on directories like Dmoz, Yahoo, Local Directories, Online Yellow Pages, along with other directories of the like. Most cities have local directories to market their local businesses and many people reference these exclusively when finding information and businesses about and around their city.
NAP Consistency – Nap is the acronym for “name, address, and phone number”. This information needs to be on the site and also on directories, social networking sites, anywhere it is possible to use it, and a lot important it needs to be CONSISTENT in every single location. If something alterations in your NAP’s details, update them over the board. Google wants to provide the best user experience so if they notice that your address is different on a number of different sites, they’ll want to shield their users from a potential frustration when attemping to reach you.
Local Sites – Connect to and grab local links from various sites in your community. A link from the local news website makes your site seem more relevant to search engine rankings for and in your community. Networking with some other local business owners by doing all of your own searches or connecting over local business hubs is a great way to share links and improve your exposure.You ffjsgz even flyer for your web site to increase awareness and consequently your traffic and the links you’ll receive in your local community that can consequently cause Google to reward you having a better local ranking.